FROM THE ARCHIVES
Identity for an episodic content series showcasing the archives department at Levi's. Culver typeface was used to create a shapeshifting container for colorful and textural fills.
Episodes are available to view on YouTube and the Levi's 'Off the Cuff' blog.
Role ↓
identity design
Client / COLLABORATORS ↓
Levi's, Imprint Projects, Tobias Frere Jones
INFO ↓
The Levi's archives are a treasure trove of stories, history, and colorful personalities. This series leverages this material alongside contemporary voices to showcase Levi’s place in culture, from 1853, until today.
